![]() Once Google finds your website through crawling, its automated spiders analyze the page to understand its content and then save it in its vast database - storage devices and computers. This process is called Indexing. Finally, when you search for something on Google, it shows the Highest Quality Results from its database based on various factors like your location, language, link profile, etc. Most importantly, Google doesnt accept payments for its organic rankings. So, this is how backlinks contribute to determining the Quality of a webpage or a website. E-A-T this fact because its YMYL. Google has created Search Quality Elevator Guidelines document, which it expects to be followed by webmasters worldwide. Google and its guideline mainly want your website and its web pages to have a purpose. And that is to nothing but help users, and NOT just to make money. And to determine the Quality of a webpage, it has created the E-A-T algorithm, which is one of the factors for page quality. E-A-T is an acronym for Expertise, Authority, and Trustworthiness. |
![]() There are some link building techniques, such as content creation, which can show people the expertise of your company, and this can go a long way toward building your brand. For example, if you create a piece of content based on industry data and publish it, you have a chance of becoming well known for it in your industry. When you do outreach and try to get links to the content, youre showing your expertise and asking other people in your industry to help spread the word and show others the same. Nick Katseanes, Page One Power. Links" represent a vote of confidence from other authoritative brands and sites to your own. Like any business, weve had ups and downs in organic traffic, and have had to defend our work and budget to stakeholders multiple times. |